Hodges digital - PRSA Richmond

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jonnewman12

PRSA Richmond presentation by Jon Newman and Sonali Shetty of Hodges Digital Strategies.

Business

DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital January 2011 Social meets Digital + Mobile and PR drives Results

DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital PR is winning the battle! Congrats…

DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital then & now PRSA

DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital When we did this last year… Conversing not broadcasting Geolocation Privacy Online vs. Mobile Measurement Live “U”broadcasting

DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital Now it’s about… How to grow communities Measuring success Multi-channeling Mobile Broadcasting TNG The “great platform shakeout” Some new players/trends to watch B2B vs. B2C

DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital

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DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital C A S E S T U D I E S

DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital 02 CHILDFUND CUSTOM APP ChildFund International Results: 167% Increase in Fan Base 57% Fan engagement 100 days of Yes C A S E S T U D I E S

DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital 03 SLEEPBETTER FAN PAGE Results: 21,767 Fans 93.3% Fan engagement You Tube video viewed almost 3.5 Million times Sleepbetter.org C A S E S T U D I E S

DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital Cross-Promotion Consistent Branding On-Going Engagement

DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital T E C H N O L O G Y

DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital Broadcasting… The Next Generation

DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital K E E P Y O U R E Y E S ON . . .

DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital Visual Search Apps Economy Mobile Commerce

DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital W H A T ’ S I M P O R T A N T N O W ?

DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital Facebook tabs/apps Mobile Twitter Deals/offers Geolocation Video incorporation Blogs Facebook Twitter Skype Mobile

DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital January 2011 Questions?

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Hodges digital - PRSA Richmond

1. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital January 2011 Social meets Digital + Mobile and PR drives Results

2. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital PR is winning the battle! Congrats…

3. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital then & now PRSA

4. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital When we did this last year… Conversing not broadcasting Geolocation Privacy Online vs. Mobile Measurement Live “U”broadcasting

5. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital Now it’s about… How to grow communities Measuring success Multi-channeling Mobile Broadcasting TNG The “great platform shakeout” Some new players/trends to watch B2B vs. B2C

6. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital

8. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital C A S E S T U D I E S

9. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital 01 AMF FAN PAGE + CUSTOM APPS C A S E S T U D I E S AMF Bowling Results: 23,891 Fans (doubled over last eight months) 52.2% Fan engagement (more than half their fans have engaged with the brand each month)

10. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital 02 CHILDFUND CUSTOM APP ChildFund International Results: 167% Increase in Fan Base 57% Fan engagement 100 days of Yes C A S E S T U D I E S

11. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital 03 SLEEPBETTER FAN PAGE Results: 21,767 Fans 93.3% Fan engagement You Tube video viewed almost 3.5 Million times Sleepbetter.org C A S E S T U D I E S

12. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital Cross-Promotion Consistent Branding On-Going Engagement

13. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital T E C H N O L O G Y

14. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital

15. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital

16.

17. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital Broadcasting… The Next Generation

18. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital

19. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital K E E P Y O U R E Y E S ON . . .

20. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital

21. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital Visual Search Apps Economy Mobile Commerce

22. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital W H A T ’ S I M P O R T A N T N O W ?

23. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital Facebook tabs/apps Mobile Twitter Deals/offers Geolocation Video incorporation Blogs Facebook Twitter Skype Mobile

24. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital January 2011 Questions?

Hodges digital - PRSA Richmond

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